Doctor of Business Administration

Doctor of Business Administration is a PhD programme at Universiti Teknologi Malaysia (UTM), lasting 3 years. Classes are taught in English.

Subjects you will study

• The Core Courses
• Marketing Innovation
• PRE-REQUISITE COURSE(S): NONE
• This course aims at critical evaluation of the contemporary concepts and tools for effectively marketing an innovation, particularly relating to High Tech innovations. It integrates product innovations with business model innovations as well as new innovations in marketing approaches. To create a sustainable competitive advantage, an innovation would require a distinctive approach to planning and implementing marketing strategy based on their relevant marketing mix including price, delivery, product offering, and promotion.
• Business Economics and Policy
• PRE-REQUISITE COURSE(S): NONE
• The main objective of this course is to provide comprehensive coverage of business economics and policies within the micro-macroeconomics theories and application to business decision-making.
• People Leadership
• PRE-REQUISITE COURSE(S): NONE
• This course is designed to equip aspiring and progressive executives with the key leadership principles and competencies to achieve sustainable business growth while emphatizing their people’s needs.
• Advanced Decision Science and Data Analytics
• PRE-REQUISITE COURSE(S): NONE
• This course is designed to equip ambitious professionals with a STEM background with a distinct set of skills for data driven organization in a digitized and globalized economy.
• Accounting and Finance for Decision Making
• PRE-REQUISITE COURSE(S): NONE
• This course focuses on contemporary issues in accounting and finance. Its main aim is to provide advanced knowledge and develop a framework of how these issues are relevant and affect business operations.
• Advanced Business Research
• PRE-REQUISITE COURSE(S): NONE
• The course will be delivered in a series of modules by introducing action research employing mixed-method design through quantitative and qualitative approaches within a pragmatic research philosophy.
• Research Practice I
• PRE-REQUISITE COURSE(S): ADVANCE BUSINESS RESEARCH
• This course is the continuation of Advanced Business Research. Students are required to choose action research as the mode of the project, and use a suitable company to work on real-life problem.
• Research Practice II
• PRE-REQUISITE COURSE(S): RESEARCH PRACTICE I
• In the Research Practice II, the students are expected to complete the Action Research Cycle – 1. For Action Research Cycle 1, the students need to submit the first five chapters and present their report.
• Business Sustainability Project
• PRE-REQUISITE COURSE(S): RESEARCH PRACTICE II
• The students are expected to produce a project proposal report which includes both the Action Research Cycles. Students are expected to produce at least one publication in an international journal.
• Industry Residential and Business Innovation
• PRE-REQUISITE COURSE(S): NONE
• The course focuses on improving innovative capabilities and research skills in designing strategies for sustainability.This course requires students to be placed in the industry to design and develop an innovation-oriented intervention plan for the problematic situation of an organization.
• Global Innovation and Entrepreneurship
• PRE-REQUISITE COURSE(S): NONE
• The course provides an overview of entrepreneurship and innovation in the global context. It covers the wide-ranging challenges and opportunities in the global economy, and the prospects and risks of industry revolution 4.0 to global entrepreneurs.
• Consultancy for Change and Accelerators
• PRE-REQUISITE COURSE(S): NONE
• This course offers learners to harness all consultancy skills against a real-world backdrop that revolves around strengths, potentials, positive achievement of organizations and communities. Learners will be exposed to visuals, dialogues, tools, and respective models.
• Advancement of Research and Development
• PRE-REQUISITE COURSE(S): NONE
• This course focuses on managing R&D in a corporate environment from both strategic and tactical perspectives. Students will evaluate how technology is used as a powerful tool of competitive advantage and growth.

Language of instruction

English