Back to Nilai UniversityNilai University
Bachelor of Business Administration (Hons) in Digital Marketing
Tuition Fees
Total programme feeRM 86,020
Quick Facts
LevelBachelor
Duration3 years
IntakeJanuary / June / September
English RequirementIELTS 5.5
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Apply NowFees by Study Year
Tuition for each year of the programme
- Year 1RM 23,320
- Year 2RM 23,320
- Year 3RM 23,320
Other fees
- Application Feeone-timeRM 742
- Caution Fee (Refundable)one-timeRM 1,500
- International Student Admission Feeone-timeRM 6,890
- Registration Feeone-timeRM 530
- Visa and Insuranceone-timeRM 2,900
- Resource Fee (Yearly)per yearRM 1,166
Total programme feeRM 86,020
Indicative fees in Malaysian ringgit. The final amount is confirmed in your offer letter. Fees exclude 6% SST where it applies.
- Applicants should pass STPM with at least Grade C / GP 2.00 in any two subjects and have a pass in Mathematics and English at SPM level. Applicants with other qualifications such as UEC, Foundation, STAM, or equivalent certificates may submit their application for admission assessment.
IELTS 5.5
Bachelor of Business Administration (Hons) in Digital Marketing is a Bachelor programme at Nilai University, lasting 3 years. Classes are taught in English.
Subjects you will study
- Philosophy & Current Issues
- Penghayatan Etika & Peradaban (Malaysians) / Bahasa Melayu Komunikasi 2 (International Students)
- Integrity and Anti-corruption
- Co-curriculum
- Business Ethics and Social Responsibilities
- Introduction to Finance
- Introduction to Financial Accounting
- Introduction to Management Accounting
- Quantitative Methods for Business
- Essentials of Information Skills
- Principles of Marketing
- Foundation of Business
- Business Communications
- Business Process Management
- Law for Business
- Principles of Microeconomics
- Principles of Macroeconomics
- Principles of Management
- Marketing Management
- Perspective of Marketing Communications
- Strategic Marketing
- Human Resource Management
- Management Information System
- Consumer Behaviour
- Ethics in Digital Marketing
- Marketing Research
- Global Marketing
- Advertising Marketing
- Social Media Marketing
- Affiliate Marketing
- Mobile & Email Marketing
- Search Engine Optimization and Minimization
- Web Analytics
- Personal Finance
- Financial Technology
- Organisational Behaviour
- Marketing Management
- Entrepreneurship
- Digital Marketing
- E-Commerce
- Language of instruction
- English