بكالوريوس الاتصال، الإعلان (مع مرتبة الشرف)

بكالوريوس الاتصال، الإعلان (مع مرتبة الشرف) برنامج بكالوريوس في جامعة تونكو عبد الرحمن للإدارة والتقنية (TAR UMT)، ومدته 3 سنوات. ويُدرَّس باللغة الإنجليزية.

المواد التي ستدرسها

• Introduction to Mass Communication
• Fundamentals of Advertising
• Design Fundamentals
• Advertising & Society
• Fundamentals of Photography
• Media Planning for Advertising
• Basic Copywriting
• Consumer Behaviour and Culture
• Communication Theories
• Communication Research Methods
• Advanced Copywriting
• Advanced Photography
• TVC Production
• Theories of Advertising
• Digital Marketing / Web Design for Advertising
• Visual Communication
• Statistical Analysis for Communication
• Translation and Advertising
• Advertising Industrial Attachment
• Creative Strategy for Advertising
• Codes and Practices of Advertising
• Multimedia Production for Advertising
• Advertising and New Media / Art Direction for Advertising
• Advertising Project I
• Advertising Project II
• Accounts Management for Advertising / International Advertising
• Bahasa Kebangsaan A
• English for Tertiary Studies / Academic English / English for Career Preparation
• Tamadun Islam dan Asia
• Falsafah dan Isu Semasa
• Penghayatan Etika dan Peradaban
• Integrity and Anti-Corruption
• Service Learning
• Co-curricular Activities

لغة الدراسة

الإنجليزية