بكالوريوس إدارة الأعمال التسويق الرقمي

بكالوريوس إدارة الأعمال التسويق الرقمي برنامج بكالوريوس في جامعة Nilai، ومدته 3 سنوات. ويُدرَّس باللغة الإنجليزية.

المواد التي ستدرسها

• Philosophy & Current Issues
• Penghayatan Etika & Peradaban (Malaysians) / Bahasa Melayu Komunikasi 2 (International Students)
• Integrity and Anti-corruption
• Co-curriculum
• Business Ethics and Social Responsibilities
• Introduction to Finance
• Introduction to Financial Accounting
• Introduction to Management Accounting
• Quantitative Methods for Business
• Essentials of Information Skills
• Principles of Marketing
• Foundation of Business
• Business Communications
• Business Process Management
• Law for Business
• Principles of Microeconomics
• Principles of Macroeconomics
• Principles of Management
• Marketing Management
• Perspective of Marketing Communications
• Strategic Marketing
• Human Resource Management
• Management Information System
• Consumer Behaviour
• Ethics in Digital Marketing
• Marketing Research
• Global Marketing
• Advertising Marketing
• Social Media Marketing
• Affiliate Marketing
• Mobile & Email Marketing
• Search Engine Optimization and Minimization
• Web Analytics
• Personal Finance
• Financial Technology
• Organisational Behaviour
• Marketing Management
• Entrepreneurship
• Digital Marketing
• E-Commerce

لغة الدراسة

الإنجليزية