ماجستير إدارة الأعمال التسويق

ماجستير إدارة الأعمال التسويق برنامج ماجستير في جامعة البنية التحتية بكوالالمبور IUKL، ومدته 1 سنة. ويُدرَّس باللغة الإنجليزية.

المواد التي ستدرسها

• Core Subjects (18 credits)
• Managerial Economics
• Accounting for Managers
• Statistics for Business Decision Making
• Marketing Management
• Strategic Management
• Human Resource Management
• Elective courses (6 credits
• choose any 2):
• Organizational Behavior
• Financial Management
• E-Commerce & Information Technology
• Business Legal Environment & Ethics
• For Non-Accounting Specialization:
• Seminar in Accounting Theory
• Financial Statement Analysis
• Contemporary Issues in International Accounting
• Forensic Accounting
• For Non-Banking and Finance Specialization:
• International Finance
• Investment and Commercial Banking
• Financial Risk Management
• Investment and Portfolio Management
• Islamic Financial System
• For Non-Human Resource Management Specialization:
• Employee Recruitment and Selection
• Employee Training and Development
• International Human Resource Management
• Current Issues in Human Resource Management
• For Non-Management Specialization:
• International Business
• Quality and Change Management
• Managing Creativity and Innovation
• Entrepreneurship
• For Non-Marketing Specialization:
• Electronic Marketing
• Global Marketing
• Strategic Marketing
• Strategic Brand Management
• Applied Marketing Research

لغة الدراسة

الإنجليزية